User Acquisition Strategies FOR DATING APPS
Dating App user acquisition strategy:
At Global Dating Accelerator, with our wealth of knowledge and experience within the online dating industry – we are presenting you with a few snippets of user-acquisition strategies in online dating today. The industry is made up of what appears to be a lot of competing brands, behind the scenes they are all owned by a few big entities. These few powerful organizations make it difficult for small start-ups to succeed making it vital for new companies to scale quickly. These dating app user-acquisition strategies will help you to acquire your target audience at any budget. GDA believes that showcasing your USP, presenting your dating philosophy through Blogs, creating content for SEO, success stories, and App Store Optimization (ASO) lead to maximum in-flow of engaged and paying users without breaking the bank.
Define your USP and Value Proposition
When it comes to relationship questions, research by CenturyLink shows the most Google-searched term is “Best Dating Apps”. It makes sense, there are thousands of free dating apps (and websites) out there. Some serve the broad catch-all market and others delve into specific niches. Defining your target audience is a necessity to ensure that your loyal community will build naturally and organically. For example, Bumble is about putting women in charge, CLiKD’s USP is their 3 Dealbreaker questions that users must answer as part of the ‘liking’ process, and Inner Circle is a more selective dating app. And the way to define yourself and your value are across all your messaging. Your App store description, website homepage, paid marketing, and blog - your blog is the perfect dating app user acquisition strategy to share your USP, value, and position in the market.
Showcase your niche and dating philosophy
An active and loyal community is built on your dating philosophy and experiences. For Example Bristlr – a niche dating app designed to connect “those with beards to those who want to stroke beards” – is marketed as a more light-hearted experience. Their blog entries include various stories, experiences and collaborations, which ensure they attract their target audience. Finding other companies where your philosophy will resonate and collaborating can be a great win-win if you have an audience you can share back.
Create Content for SEO
In the dating world, a major setback is expanding the user base. There are a lot of apps and sites out there competing for the attention of those looking to date online making it extremely difficult to make your app grab someone’s eye. Providing value-added content can be a great way to draw potential daters in can be a great user acquisition tactic, but it has to be seen. You NEED to be on page one of Google for your target search terms. A very useful tip to rank higher – illustrate the target keyword in the headings, content, URL, meta description, title and alt image tags. Dating SEO Experts advice is to place several synonyms of the central keywords as their target throughout the article as well as the keyword itself.
User testimonials
Across your home page and your blog, it’s vital to share your dating app’s success stories and positive experiences. Your community needs to know that your app is worth their time and showing real examples of app-crossed lovers is quite influential and attractive to premium users. While you are unlikely to have any marriage success stories in those early days engaging with your users and community can reveal the elements your members love the most so share and highlight that feedback to potential new users.
App Store Optimisation (ASO)
ASO will help your dating app prove its value and share your unique selling point in this saturated dating app market. And well-formed ASOs increase organic installs and bring more premium users to your app. Some tips for implementing quality ASO:
- Use “Dating” and your “USP” in your app’s name
- Include target keywords in your app’s description
- Your content needs to be localized
- Utilize primary and secondary app categories for wider reach
- Attractive media (like images and videos) should be shown to attract organic installs
Influencers, Social media campaigns, Billboards, and Featured partnerships do help in gaining users for your app, but most of these activities involve huge budgets. And, start-ups struggle with competitions with Tinder and Match.com (as they have deep pockets). So, the best way is to entice users with value-driven content, philosophy, success stories, niche, USP and quality ASO.
We hope you enjoyed this quick intro to some of our favourite dating app user acquisition strategies. Of course, as you grow and the budget increases you can experiment with more paid channels but these techniques listed above will help you get your app started without burning through all of your seed funding.
